ETUDE HOUSE

Makeup Play. Beauty Without Rules.

ETUDE HOUSE was founded in 1985 with a philosophy inspired by Frederic Chopin's musical etudes — the idea that beauty, like music, is a practice: something joyful, personal, and always evolving. Acquired by Amorepacific in 1990, ETUDE became Korea's most beloved playful makeup destination.

The brand's concept of "Makeup Play" is more than a slogan — it's a philosophy. ETUDE believes that your first lipstick, your first eyeshadow, your first brow pencil moment — all of these should be celebrated. Makeup is self-discovery, not a chore.

From iconic products like the Dear Darling Lip Tints and Play Color Eyes palettes to the gentle SoonJung skincare line, ETUDE balances fun with genuine quality.

Express yourself. Play freely. That's ETUDE.