HERA

Seoul Beauty. Defined by You.

HERA was founded in 1995 by Amorepacific with a mission that has guided it for three decades: to capture the dynamic, ever-evolving beauty of Seoul and share it with the world.

The brand channels its identity through the Seoulista — a modern Korean woman who is fashionable, confident, and passionate, who expresses herself boldly and defines her own version of beauty. HERA doesn't dictate what beauty should look like; it empowers you to discover yours.

Known for its sophisticated base makeup, particularly the iconic Black Cushion — the #1 best-selling cushion in Korea for six consecutive years — and with global ambassador JENNIE of BLACKPINK embodying the brand's spirit.

Contemporary. Elegant. Seoul-forward. That's HERA.