TIRTIR

Trust in Radiance. Skin That Listens Back.

TIRTIR was founded in 2015 by Korean beauty influencer Lee Yoo Bin — a creator who understood skin from the inside out, and built a brand that puts customer feedback at the centre of every decision. The name stands for "Trust In Radiance."

When the brand's Mask Fit Red Cushion Foundation began going viral globally, they listened to their community's feedback about shade ranges — and expanded from just 3 shades to 40 shades in under a year. The cushion went on to become the #1 bestselling foundation on Amazon US, with over 13 million units sold in Japan alone.

TIRTIR's skincare — including the viral Milk Skin Toner — has also topped Amazon charts, earning a dedicated global following.

You spoke. They listened. That's TIRTIR.