innisfree

Nature to Bottle. From Jeju Island to You.

innisfree began in 2000 inspired by a founder who watched his mother transform camellia oil into homemade skincare — and a journey to Jeju Island that would change Korean beauty forever.

Jeju is no ordinary place. A UNESCO World Natural Heritage Site, World Biosphere Reserve, and Global Geopark all in one — the island's volcanic soil, mineral-rich water, and unique climate produce some of the world's most potent natural ingredients. innisfree was the first Korean brand to build its entire identity around nature and this one extraordinary island.

The brand spent over 10 years testing more than 3,300 varieties before selecting their signature green tea cultivar — grown exclusively for skincare on Jeju's Seogwang Tea Field. innisfree has also planted over 294,000 trees globally since 2012.

From the iconic Green Tea Seed Serum to the beloved Volcanic Pore Mask — nature-powered skincare that's affordable, effective, and better for the planet.

Clean skin. Cleaner conscience. That's innisfree.